New Amsterdam

Barstool Launches Non-Alcoholic Mixer In Latest Push Into Beverage Category

As Sam ‘Riggs’ Bozoian and Josh Miller played a round of golf while in Miami for the 2020 Super Bowl, they stumbled upon a natural partnership – another Barstool Sports […]

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Alcohol Industry Segmentation Offers NHL New Partner Opportunities

The NHL is altering how it partners with beverage companies. As partnership deals come and go, the league is figuring out how to carve out more space in the alcohol […]

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Pink Whitney Has Barstool Excited About Its Position As A ‘Modern Marvel’

The Spittin’ Chiclets New Amsterdam Pink Whitney vodka isn’t slated to hit the market until September 1, but a few stores in Minnesota let it go early and created plenty […]

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New Amsterdam, Barstool Deliver Differentiated Commerce Opportunity

During episode 112 of the Barstool Sports podcast Spittin’ Chiclets last October, host and former NHL player Ryan Whitney mentioned his favorite vodka drink during an ad read: vodka and […]

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