NBA

ESPN Brings AR to Life for NBA Playoffs

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. During this year’s Western Conference Finals, you may have seen graphics that made you feel […]

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Steve Javie Leans on Referee Experience to Provide Insight for ESPN

A 25-year NBA officiating veteran, Steve Javie has transitioned to ESPN, where he offers in-game analysis on referee rulings from the NBA Replay Center.

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Adam Silver Wants More Gender Diversity

The NBA commissioner states his desire to get more women into the sports industry. The NBA currently has a 31.6 percent ratio of women in team management.

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Professional Basketball Combine Prepares Overlooked Prospects For The Pros

The PBC provides a number of prospects not invited to the NBA Draft Combine with the opportunity to show their skills and prepare for the future.

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Inside The Huddle: Group Expectations with Michael Taylor

After ten years on the business side of pro basketball, Michael Taylor has learned how valuable persistence and personal branding are in ticket sales.

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Sports World Takes on TikTok as Next Social Media Frontier

TikTok has invaded popular culture. Now, it’s made its way into the sports world as leagues and teams try to capitalize on the short-form video platform.

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Meet the Rising 25: Dori Atkins of Learfield IMG College

Meet Dori Atkins: National Partnership Manager at Learfield IMG College in Chicago. An Amherst College grad, Atkins has learned to “Trust The Process.”

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Could The NBA Shorten Its Season? According to Adam Silver, Maybe

The idea was among those floated by Commissioner Adam Silver at the league’s annual¬†end-of-season meeting of its Board of Governors.

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The Story Behind The Pacers’ $800 Million Deal

The Indiana Pacers are staying in Indianapolis for the foreseeable future thanks to a new 25-year deal between the team and city.

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Budweiser Says Goodbye to Wade With New Sports Strategy

A video tribute to Dwyane Wade is the latest example of how Budweiser expects to tell deeper stories in sports with active athletes.

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