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Wednesday, January 15, 2025
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    mixed martial arts

    Conor McGregor speaks to press on the red carpet before the premiere of Road House at the Paramount Theatre in Austin, Texas on the first day of South by Southwest, Friday, March 8, 2024. McGregor plays the character "Knox" in the movie.
    Athletes
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    Two Big Brands Drop Conor McGregor After Rape Civil Verdict
    McGregor’s whisky brand won’t feature him going forward.
    November 26, 2024
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    Stadiums & Real Estate
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    UFC Sphere Fight Sells Record $22 Million in Tickets
    The MMA company sets new records for gate receipts and merchandise sales.
    September 15, 2024
    Leagues
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    A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win
    With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate…
    April 20, 2024
    Leagues
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    WWE-UFC Parent Aims for Dominance Comparable to the NFL and FIFA
    New sales strategy showcases expansive vision of $21.4 billion merger.
    January 4, 2024