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    NFL Draft’s Marketing Power Endures as Brands Flock to Attract Fans
    As one of the few live sporting events during the coronavirus pandemic for marketers to…
    April 23, 2020
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    ESPN’s Manfred Interview Highlights Network’s Content Strategy for Platforms
    A couple of weeks ago, ESPN landed one of the biggest “gets” of the year…
    March 10, 2020
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    NASCAR Drafts Washington Post’s TikTok Strategy To Reach New Fans
    During this past off-season, NASCAR looked took a page on how to reach new fans…
    February 13, 2020
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    XFL’s Social Media Stokes Fan Demand For More Football
    Launching less than a week after the Super Bowl, the XFL is looking to harness…
    February 7, 2020