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Friday, June 6, 2025

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Masters Raising Ticket Prices After Cracking Down on Secondary Market

Tournament day tickets in 2026 will cost $160, up from $140 in 2025.
June 2, 2025
Apr 9, 2025; Augusta, Georgia, USA; Patrons move about the course during a practice round for the Masters Tournament at Augusta National Golf Club.

From Green Jackets to Black Cards: Masters VIP Arms Race Escalates

One hospitality space is driving more than $40 million of revenue.
April 10, 2025