Los Angeles

Spectrum Reach Delivers Dynamic Sports Advertising Partnerships

Through Spectrum Reach, brands and companies have one of the most precise methods of reaching their target audience within the L.A. market.

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Nike by Melrose Opens With Community and Digital Emphasis

The new Nike store offers a look into a future of retail that promises a more personalized and connected experience for shoppers.

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LA Galaxy Use World Cup to Highlight Los Angeles’ Soccer Culture

With the World Cup so far from home this year, the Galaxy wanted to ensure that the Los Angeles community was still able to experience the thrill of the global event.

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Shot Callers Episode 3: Ryan Bishara, Director, Corporate Partnership Strategy at Los Angeles Football Club (LAFC)

In the third episode of Shot Callers, Ryan Bishara breaks down how LAFC plans to leverage their partnership with YouTube in more ways than one, how the club stood out in a crowded sports market, and what advantages they had.

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Inside LAFC’s Sparkling New Home

The Banc of California Stadium hosted its new tenants after the club started the 2018 season with six road games.

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LAFC Owners Join City Leaders To Unwrap State-of-the-Art Banc Of California Stadium In Los Angeles

Owners Magic Johnson, Mia Hamm Garciaparra, and Nomar Garciaparra Help Club Unveil New Soccer-Specific Stadium In Exposition Park Before April 29th Home Opener.

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Lakers Media Day 2017: An Inside Look

A new NBA season is upon us as teams begin training camp and exhibition play this weekend. UCLA Heath Training Center Court (Photo by Michael Silver) The Los Angeles Lakers are never […]

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At 26, Alex Rios is Already the Mayor of USC

Alex Rios’ journey is one of passion and perseverance. Rios celebrating the Rose Bowl win against Penn State last year. (Photo via Alex Rios) Not many people have the opportunity to […]

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Air West: The Most Exclusive Open Gym in the Country

Air West is an open gym you’ve never heard of, filled with stars we have all heard of. Air West is invite only and is has been held in an undisclosed […]

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The Future of Agents as General Managers

Earvin “Magic” Johnson and Rob Pelinka Photo by Andrew D. Bernstein via @Lakers The Los Angeles Lakers, once known for their dominance in the Western Conference and championship banners, have fallen […]

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