With an NFL-best 14-2 record during the 2019 season, the Ravens have seen the team’s on-field success translate to its social media platforms. “We tried to establish a look that […]
NFL fans are known to buy official team merchandise in droves throughout the regular season. But when the playoffs come around, that demand only picks up amid the hope that […]
Turner Sports esports division, ELEAGUE, has extended its partnership with Electronic Arts to host three major live tournaments for the developer’s popular FIFA video game series. As part of the […]
A new year means new opportunities. For many in the sports industry, that means doing more with social media platform TikTok. Thus far, numerous sports properties have found success on […]
Attracting new female fans and super-serving existing ones is top of mind for just about any sports league, team or media property. Since it launched in 2017, TikTok has played […]
Not every company is keen on jumping onto a new or untested platform. For Barstool Sports, CEO Erika Nardini says that Barstool is focused on experimenting with emerging media platforms […]
When it comes to social media, professional sports, leagues and teams are often drawn to the next trend. Often seen as the predecessor to TikTok with its focus on video […]
For years, Leo McCafferty wanted the Pittsburgh Penguins to expand their social media reach to YouTube. The Penguins’ senior director of marketing and content, McCafferty was hoping to see that […]
Baltimore Ravens Director of Social Media Garrett Downing remembers 2011 as a turning point for his department. At the time, the Ravens’ social media accounts comprised of only Facebook and […]
The Golden State Warriors have broken many records dating back to their 2015 NBA championship – their first in 40 years. Now playing in its new $1.6 billion Chase Center, […]
