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On-Field Success Reflected In Ravens’ Social Media Presence

With an NFL-best 14-2 record during the 2019 season, the Ravens have seen the team’s on-field success translate to its social media platforms. “We tried to establish a look that […]

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NFL Teams Tap Instagram To Promote New Merch During The Playoffs

NFL fans are known to buy official team merchandise in droves throughout the regular season.  But when the playoffs come around, that demand only picks up amid the hope that […]

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Turner Doubles Down On FIFA Esports Partnership To Include TV Content

Turner Sports esports division, ELEAGUE, has extended its partnership with Electronic Arts to host three major live tournaments for the developer’s popular FIFA video game series. As part of the […]

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What 2020 Holds For TikTok In Sports

A new year means new opportunities. For many in the sports industry, that means doing more with social media platform TikTok. Thus far, numerous sports properties have found success on […]

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How TikTok Is Helping Sports Leagues And Teams Better Engage With Female Fans

Attracting new female fans and super-serving existing ones is top of mind for just about any sports league, team or media property. Since it launched in 2017, TikTok has played […]

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Sports Media Brands Using TikTok To Advance Digital Growth

Not every company is keen on jumping onto a new or untested platform.  For Barstool Sports, CEO Erika Nardini says that Barstool is focused on experimenting with emerging media platforms […]

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TikTok: Sports’ Next Great Social Media Venture?

When it comes to social media, professional sports, leagues and teams are often drawn to the next trend.  Often seen as the predecessor to TikTok with its focus on video […]

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Pittsburgh Penguins Shooting Their Shot On YouTube

For years, Leo McCafferty wanted the Pittsburgh Penguins to expand their social media reach to YouTube. The Penguins’ senior director of marketing and content, McCafferty was hoping to see that […]

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Being The “Voice Of The Fans” Helps Ravens Reach One Million Instagram Followers

Baltimore Ravens Director of Social Media Garrett Downing remembers 2011 as a turning point for his department.  At the time, the Ravens’ social media accounts comprised of only Facebook and […]

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Golden State Warriors Quickly Find Success On TikTok

The Golden State Warriors have broken many records dating back to their 2015 NBA championship – their first in 40 years. Now playing in its new $1.6 billion Chase Center, […]

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