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UCLA Gymnastics Lands Another Viral Hit With Performance and Packaging

Even before Nia Dennis’ near-perfect performance last weekend, UCLA Gymnastics has been vaulting to new heights on social media.  For each of the past five years, one viral phenomenon after […]

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FC Barcelona Social Media Scandal Rocks Club’s Global Presence

FC Barcelona’s international presence extends far beyond the pitch and into the global social media space.  For a second consecutive year, Barcelona finished 2019 with the most social interactions of […]

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NASCAR Drafts Washington Post’s TikTok Strategy To Reach New Fans

During this past off-season, NASCAR looked took a page on how to reach new fans on TikTok from an unlikely source: The Washington Post. NASCAR had launched its account on […]

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XFL’s Social Media Stokes Fan Demand For More Football

Launching less than a week after the Super Bowl, the XFL is looking to harness the fan excitement for more football on social media. During the NFL playoffs in January, […]

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Baseball Tries To Boost Its Social Media Efforts

With Spring Training just weeks away, Major League Baseball is preparing for a season in a new landscape. Rules like a three-batter minimum for new pitchers and a roster expansion […]

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ESPN’s Personality-Driven Instagram Approach Leading to More Engagements

Most high-profile executive hires spend their first few weeks earning their way around the office. Omar Raja, however, spent his first days elevating ESPN’s social media profile and covering big […]

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How LSU’s Social Media Team Mirrored Football’s Dominance This Season

A shower of purple and gold confetti rained down on Mercedes-Benz Stadium on a January Monday night after Joe Burrow finished a record-setting season with one final record-setting night. During […]

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Tennis Channel CEO: Industry-Leading 2019 “Fifteen Years In The Making”

The fastest growing television network doesn’t boast many notable faces. It also focuses on a sport that isn’t even among the Big Four of MLB, NBA, NFL, and the NHL. […]

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House of Highlights Moving On Without Founder Omar Raja

It’s not the beginning of the end for House of Highlights. Instead, it’s the end of the beginning. That’s the attitude of HoH General Manager Doug Bernstein following the departure […]

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House of Highlights Looks To Score With Neymar, Soccer

Leaning into the personalities and viral nature of basketball, House of Highlights has risen to multiple millions of followers across its various accounts. Now, the Bleacher Report-owned property is looking […]

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