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Without Games, Olympians Look to Social Media for Competition

Eight Olympians have come together to launch World 1 League, the first professional sports league built specifically for social media.

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Milwaukee Bucks Making Instagram a One-Stop Merch Shop for Fans

The Milwaukee Bucks became the first professional sports team to successfully incorporate Instagram Checkout onto their Instagram account.

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YouTube Highlights

YouTube surpassed Facebook as the most popular destination for sports highlights, according to Ring Digital. The social media giant dropped 18% from a 2017 survey, while YouTube jumped 10%. While […]

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Live… From Instagram: How Athletes are Breaking News on Social Media

Since the early-2010s, professional athletes are taking it upon themselves to make their signings public through social media.

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Arsenal Take to Instagram Live to Break Aubameyang News

Months of speculations surrounding Pierre-Emerick Aubameyang’s future at Arsenal was put to bed through an Instagram Live announcement.

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Cameo Brings Athletes and Fans Closer Together

With help from athletes like Caitlyn Jenner and Sloane Stephens, Cameo expects to generate $100 million in bookings in 2020.

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NBA Memes Follows Instagram Success With Mark Cuban Connection

NBA Memes has had a higher engagement rate on Instagram this month than the likes of Barstool Sports, ESPN, House of Highlights and Overtime.

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Mic’d Up Players Become Focal Point Of NFL’s Reels Presence

This season, the NFL has chosen to recognize its players’ larger-than-life personas through Reels, Instagram’s short-form feature.

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Facebook Strengthens Fitness Ties as Trainers Flock to its Platform

About 300 fitness professionals are expected to attend the first Facebook Fitness Summit, a two-day virtual event. Fitness streamers have flocked to Facebook during the pandemic.

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Sports Brands Dive Deeper Into TikTok Rival Reels

Since the U.S. launch of Instagram’s Reels on Aug. 5, sports organizations are quickly adopting the short-form video feature and TikTok rival.

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