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Wednesday, February 4, 2026
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    Sports Influencer Marketing

    The participants in the first Content Creator Classic at TPC Sawgrass after Grant Horvat (with trophy) won with a birdie putt at the par-3 17th hole of the Players Stadium Course at TPC Sawgrass on March 12.
    Leagues
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    The Year of YouTube Golf: How the PGA Tour and LIV Golf..
    Organized competitions for golf influencers exploded in 2025.
    December 31, 2025
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    Tuned In
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    Kenny Beecham’s ESPN NBA Draft Plan: ‘Friendship Packaged As Sports’
    The influencer will host a different sort of ESPN show alongside Brian Windhorst.
    June 24, 2025
    Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.
    Leagues
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    Golf Influencers Are the New Currency for PGA Tour and LIV
    YouTube golf is big business. The rival tours are staging formal events.
    May 7, 2025
    Athletes
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    Influencer Soccer Match Sells Out Wembley Stadium, Draws Over 14M Views
    The match raised over $6 million for charity and sold out in under three hours.
    March 8, 2025