Rather than promote a product, the DOSB chooses to have their athletes act as influencers to encourage participation in Olympic sports.
This year has seen sports brands expand their involvement with resources so many other companies are tapping on social media: celebrity influencers.
While TikTok and Reels are two important apps with a unique social media presence in sports, Triller is also aiming to break through.
Having to shift away from live events around the draft, the NFL is aiming to leverage its network in the influencer and celebrity space to help support its digital and […]
In order to grow both the game and interest in women’s golf, both professional golfers and influencers agree that they have to help each other.
A fan of the game himself, Snoop brings a unique perspective and audience with him.
The brand and its agency are looking to create a deeper relationship with the influencers that they leverage.
This is a great example of how influencers and sponsors can work together in harmony. Influencer marketing, as a medium, has grown with the popularity of social platforms like Instagram. And, […]
A look at Wilfork’s sponsored retirement announcement, and what it means for the future of athlete influencer marketing. From the LeBron James | B/R backed UNINTERRUPTED, to The Player’s Tribune, […]
MLB legend Pete Rose speaking at Thuzio Executive Club meeting in San Francisco. Photo via Thuzio Last week, influencer-marketing company Thuzio welcomed a group of more than 60 San Francisco based […]
