Influencer Marketing

Germany’s Influencer Approach to Promoting Olympic Sports

Rather than promote a product, the DOSB chooses to have their athletes act as influencers to encourage participation in Olympic sports.

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Sports Tap Celebrity Influencers to Connect With Young Fans

This year has seen sports brands expand their involvement with resources so many other companies are tapping on social media: celebrity influencers.

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Triller Embraces Sports as it Looks to Challenge TikTok, Reels

While TikTok and Reels are two important apps with a unique social media presence in sports, Triller is also aiming to break through.

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NFL Leans On Influencer Network To Boost Fundraising Effort

Having to shift away from live events around the draft, the NFL is aiming to leverage its network in the influencer and celebrity space to help support its digital and […]

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Female Golfers Open Up About Influencers’ Role in Shaping the Future of the Sport

In order to grow both the game and interest in women’s golf, both professional golfers and influencers agree that they have to help each other.

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Why the NHL Has Teamed Up with Snoop Dogg This Postseason

A fan of the game himself, Snoop brings a unique perspective and audience with him.

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Tip of the Cap: Lids Ambassador Program Aims to Build Community

The brand and its agency are looking to create a deeper relationship with the influencers that they leverage.

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How AT&T and Indi Cowie Have Created a Mutually Beneficial Partnership

This is a great example of how influencers and sponsors can work together in harmony. Influencer marketing, as a medium, has grown with the popularity of social platforms like Instagram. And, […]

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5 Reasons Why Vince Wilfork’s Sponsored Retirement Worked

A look at Wilfork’s sponsored retirement announcement, and what it means for the future of athlete influencer marketing. From the LeBron James | B/R backed UNINTERRUPTED, to The Player’s Tribune, […]

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Giving Fans the Night of their Lives: Pete Rose at the Thuzio Executive Club

MLB legend Pete Rose speaking at Thuzio Executive Club meeting in San Francisco. Photo via Thuzio Last week, influencer-marketing company Thuzio welcomed a group of more than 60 San Francisco based […]

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