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Saturday, August 30, 2025
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    Sports Influencer Marketing

    Tuned In
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    Kenny Beecham’s ESPN NBA Draft Plan: ‘Friendship Packaged As Sports’
    The influencer will host a different sort of ESPN show alongside Brian Windhorst.
    June 24, 2025
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    Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.
    Leagues
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    Golf Influencers Are the New Currency for PGA Tour and LIV
    YouTube golf is big business. The rival tours are staging formal events.
    May 7, 2025
    Athletes
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    Influencer Soccer Match Sells Out Wembley Stadium, Draws Over 14M Views
    The match raised over $6 million for charity and sold out in under three hours.
    March 8, 2025
    The start of the New York City Marathon
    Athletes
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    Influencer Matt Choi DQ’d and Banned From New York City Marathon 
    Several people with Choi rode e-bikes and filmed him on the course.
    November 5, 2024