IMSA

IMSA Leans on Driver Star Power to Increase Interest

IMSA has seen an influx of talent that puts it in the conversation of upper echelons of racing personalities.

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Lexus Motorsports Takes Educational Approach to Email Marketing

One of the newest manufacturers in IMSA’s WeatherTech SportsCar Championship, Lexus sees its involvement as an opportunity to bring new attention to the brand.

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Inside IMSA: A Series on the Rise

IMSA’s unique relationship with manufacturers and fans has given it a leg up on other racing series.

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Mazda Uses Racing to Better Tell Brand Story

The manufacturer’s relationship with IMSA isn’t just about awareness, it’s about being able to put together a 360-degree marketing campaign that helps increase purchase consideration.

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Michelin Makes Largest Motorsports Commitment Ever With IMSA

Michelin is bullish on the rise of IMSA and the opportunities the sports car organization provides them to tell their brand story in a unique way.

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From the Diamond to the Racetrack: The Story of CJ Wilson Racing

Since retiring from baseball in 2017, CJ Wilson has turned his attention to his other passion.

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