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Sunday, July 6, 2025
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    Ice Cube

    Leagues
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    FIBA Blocks Ice Cube’s 3×3 Challenge With Gold Medalists Netherlands
    The Netherlands accepted the Big3’s challenge, but FIBA did not allow them to participate.
    August 12, 2024
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    Big3 Challenges 3×3 Olympics Winner As U.S. Men’s Team Struggles
    USA Basketball’s men’s team is winless so far in the Olympics.
    August 2, 2024
    Ice Cube
    Executives
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    BIG3 Co-Founder Ice Cube Takes Over as CEO
    The rap icon becomes as CEO of the 3-on-3 pro league.
    September 2, 2022
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    NFL Teaming Up with Ice Cube’s Racial Equality Initiative
    The league has already spent and allocated $125 million with Black-owned businesses via the Contract…
    June 30, 2022