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    Ice Cube

    Ice Cube
    Executives
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    BIG3 Co-Founder Ice Cube Takes Over as CEO
    The rap icon becomes as CEO of the 3-on-3 pro league.
    September 2, 2022
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    Deals
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    NFL Teaming Up with Ice Cube’s Racial Equality Initiative
    The league has already spent and allocated $125 million with Black-owned businesses via the Contract…
    June 30, 2022
    BIG3 NFT
    Deals
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    BIG3 Remains Bullish About NFTs Amid Recent Crash
    The BIG3 netted millions as it sold eight of its 12 franchises through expensive NFTs…
    May 23, 2022
    Big3
    Innovation
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    A DAO Just Bought A Sports Team
    DeGods, Solana’s biggest NFT project, is purchasing all 25 of the top-tier ownership NFTs of…
    April 28, 2022