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Sunday, July 6, 2025

Ice Cube

FIBA Blocks Ice Cube’s 3×3 Challenge With Gold Medalists Netherlands

The Netherlands accepted the Big3’s challenge, but FIBA did not allow them to participate.
August 12, 2024

Big3 Challenges 3×3 Olympics Winner As U.S. Men’s Team Struggles

USA Basketball’s men’s team is winless so far in the Olympics.
August 2, 2024
Ice Cube

BIG3 Co-Founder Ice Cube Takes Over as CEO

The rap icon becomes as CEO of the 3-on-3 pro league.
September 2, 2022

NFL Teaming Up with Ice Cube’s Racial Equality Initiative

The league has already spent and allocated $125 million with Black-owned businesses via the Contract…
June 30, 2022