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Monday, May 27, 2024

Ian Borthwick

Pat McAfee

Sportsbook Operators Turn to Media Influencers In Customer Loyalty Race

“The name of the game isn’t acquisition, it’s loyalty,” as sportsbooks try to keep customer…
August 17, 2020

Monday Morning Marketer: SeatGeek’s Ian Borthwick

As younger generations continue to migrate away from traditional media, the influencer world is emerging…
March 9, 2020