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    Running Is a Bright Spot As Retailers Reel From Trump Tariffs
    Sales of running shoes rose 7% in the first quarter.
    May 12, 2025
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    Brooks Running posted positive numbers in Q1 of 2023.
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    Brooks Running Is Having Its Best Year Ever
    Brooks opened its first store in Shanghai as it pushes into China.
    November 2, 2024
    Athletes
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    Nike Is Betting Big on Olympic Glory to Revive Brand During Turbulence
    Nike is hoping the Olympics can help reignite its brand equity.
    August 4, 2024
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    Nike’s Worst Stock Plunge Forces Big Changes to Win Back Consumers
    An already-reeling company is trying to recover from a one-day, 20% fall of its stock.
    July 2, 2024