Formula 1

McLaren Using Mercedes Engine to Close Formula 1 Gap

McLaren is using a Mercedes engine in an effort to catch up to its most dominant rival. By 2026, all of McLaren’s luxury cars will use a hybrid engine.

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Liberty Media Looks to Turn Corner After Pandemic Losses

Liberty Media, who has ownership stakes in the Braves Group, Formula One Group and SiriusXM, reported earnings last week.

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MSP Sports Capital Buys Stake in McLaren Racing for $247M

Less than a week after news emerged McLaren was seeking cash, a U.S. investment group buys a stake in the supercar manufacturer’s racing unit.

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Electronic Arts Acquires U.K.-based Codemasters For $1.2B

Electronic Arts is prioritizing their racing video game category with a $1.2 billion purchase of London-based developer Codemasters. Codemasters, creator of some of the world’s most popular racing games, previously […]

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Supercar Manufacturer Seeking $500M in Equity Funding

Whether it goes public via a SPAC merger or sells a piece of its prestigious racing team, the company is in need of cash.

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Take-Two’s Next Move

Take-Two Interactive made a $974 million offer for British game developer Codemasters Group. Executives at Take-Two believe Codemasters’ official Formula 1 racing games would complement its current titles like Grand […]

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Fast Cars

Formula 1 is partnering with Zoom to virtually recreate its corporate hospitality business, which generated $358 million of its $2 billion in revenue during the 2019 season. The partnership is […]

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Marble Racing League Shoots Ahead During Global Sports Hiatus

Viral videos of competitive marble racing have run rampant across social and digital media outlets as fans search for sports-like content to consume during the global hiatus.  That has presented […]

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Plenty of Road Left For Formula 1 As Circuit Increases U.S. Efforts

Formula 1 has made its presence felt in the U.S. in the lead up to this year’s U.S. Grand Prix.  On October 29, the circuit held the F1 Hollywood Festival […]

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What a Hamilton Move to NASCAR Could Mean for the Sport

He is arguably the most popular motorsports driver in the world. Formula One’s Lewis Hamilton (above) has hinted at wanting to run a NASCAR race. Could we see him in NASCAR’s […]

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