McLaren is using a Mercedes engine in an effort to catch up to its most dominant rival. By 2026, all of McLaren’s luxury cars will use a hybrid engine.
Liberty Media, who has ownership stakes in the Braves Group, Formula One Group and SiriusXM, reported earnings last week.
Less than a week after news emerged McLaren was seeking cash, a U.S. investment group buys a stake in the supercar manufacturer’s racing unit.
Electronic Arts is prioritizing their racing video game category with a $1.2 billion purchase of London-based developer Codemasters. Codemasters, creator of some of the world’s most popular racing games, previously […]
Whether it goes public via a SPAC merger or sells a piece of its prestigious racing team, the company is in need of cash.
Take-Two Interactive made a $974 million offer for British game developer Codemasters Group. Executives at Take-Two believe Codemasters’ official Formula 1 racing games would complement its current titles like Grand […]
Formula 1 is partnering with Zoom to virtually recreate its corporate hospitality business, which generated $358 million of its $2 billion in revenue during the 2019 season. The partnership is […]
Viral videos of competitive marble racing have run rampant across social and digital media outlets as fans search for sports-like content to consume during the global hiatus. That has presented […]
Formula 1 has made its presence felt in the U.S. in the lead up to this year’s U.S. Grand Prix. On October 29, the circuit held the F1 Hollywood Festival […]
He is arguably the most popular motorsports driver in the world. Formula One’s Lewis Hamilton (above) has hinted at wanting to run a NASCAR race. Could we see him in NASCAR’s […]
