Fashion

Lululemon's 'Bold' $12.5B Growth Plan Includes Menswear

On Wednesday, Lululemon announced an ambitious five-year business plan following a historic fiscal year.

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Adidas and Peloton Team Up for New Apparel Collection

Adidas has teamed up with connected fitness brand Peloton to create an athletic apparel line and classes to celebrate the launch.

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SNKRDUNK Parent Company SODA Raises $22 Million

SODA — parent company to sneaker resale platform SNKRDUNK — has raised a $22 million Series B round of funding led by SoftBank Ventures. Basepartners, Colopl Next and The Guild […]

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Louis Vuitton Expands Sports Portfolio With Naomi Osaka

Naomi Osaka was introduced this week as the newest Louis Vuitton ambassador. The three-time Grand Slam winner and world No. 3 is the star of the women’s Spring-Summer 2021 campaign. […]

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Lululemon’s Quarterly Revenue Jumps 22% as Online Sales Soar

Lululemon reported $1.1 billion in quarterly revenue, a 22% increase over the same quarter a year ago as online sales spiked.

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Adidas Exploring Sale of Struggling Reebok Brand

Adidas acquired Reebok for $3.8 billion in 2006. The company was founded in England in 1958 and first came to market in the U.S. in 1979, releasing aerobics, running and basketball shoes early on.

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Lululemon Beats Wall Street Expectations As Online Sales Spike

Lululemon saw another surge in online sales during its 2020 fiscal second quarter.  E-commerce revenue comprised 61.4% of Lululemon’s second quarter revenue of $902.9 million, the company reported on Sept. […]

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How The NFL is Using Dynamic Content Marketing and Effective Targeting to Serve Products to Fans

(imre is a proud partner of Front Office Sports) Fans’ obsession with their favorite sports isn’t confined to the regular season. It is an affair that lasts throughout the entire […]

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$50 Million Soccer-Focused Fund Investing In The Lifestyle Side Of The Sport

Soccer investment firm For Soccer Ventures has made its first three acquisitions as the recently launched fund aims to meld together different elements of soccer fandom and lifestyle in the […]

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Dodgers Hope Merchandise Collaborations Provide Bridge to New Fans

The Los Angeles Dodgers have partnered with nearly a dozen fashion brands in an effort to reach a new segment of non-baseball fans.

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