Fan Engagement

NYCFC Finding New Fans Through Differentiated Events

When New York City FC fans arrived at the adidas Fifth Avenue flagship store in Manhattan for a meet-the-team event, they might have expected the traditional approach that some of […]

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Shot Callers: Don White, CEO, Satisfi Labs

(Citrin Cooperman is a proud partner of Front Office Sports) Artificial intelligence has ushered in a new age in college and professional sports. Thanks to technology like chat bots, organizations […]

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Minor League Baseball Teams Partner With StellarAlgo on Ticket Sales Strategy

(StellarAlgo is a proud partner of Front Office Sports) In 2018, Minor League Baseball experienced an expected slight decrease in attendance due to fewer scheduled games and unusually cold April […]

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Blues Find Success With Predictive Gaming En Route To Stanley Cup Win

As the St. Louis Blues tested themselves against two of the toughest teams in the NHL in the San Jose Sharks and Boston Bruins en route to the team’s first […]

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Increased Focus On Diversity, Theme Nights Instrumental in MiLB Merchandise Sales Growth

With constant external concern over professional baseball’s lack of fan diversity and dry nature, Minor League Baseball has found success celebrating its multiculturalism and its unique theme nights, which is […]

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Edmonton Eskimos Begin Season With New Fan Engagement Elements

As the season draws near, the 14-time Grey Cup champions have a new partnership with in-stadium media veterans Game Changer MVP.

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3 Ways RFID Technology Helps Drive Fan Engagement

Radio-frequency identification solutions like Connect&GO’s FastPass allow sports teams and venues to give fans a more personal and convenient experience.

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The Kansas City Royals Partner With StellarAlgo To Learn More About Their Fans

The Kansas City Royals will now leverage StellarAlgo’s Customer Data Platform to inform the organization’s marketing and sales strategy moving forward.

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How the Edmonton Oilers and SQWAD Are Pulling Off Unique In-Game Giveaways

Thanks to a new partnership, the Edmonton Oilers have developed a very inclusive, innovative way to increase engagement with fans who attend their games.

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The Importance of Creative Collaboration

Tim Rebich, partner at Varsity Partners, and Josh Brooks, deputy director of athletics of operations at for the University of Georgia Athletic Association, break down why their collaboration was so effective.

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