Experiential Marketing

Shot Callers Episode 2: Nick Kelly, Head of US Sports Marketing, Anheuser-Busch InBev

In the second episode of Shot Callers, Nick Kelly breaks down how Dilly Dilly took on a life of its own, why AB InBev transitioned to an incentive-based sponsorship model, and where sports marketing as a whole goes from here.

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2020 Olympic Games Expected to Bring in Over $3 Billion in Sponsorship Revenue

The money will come from the IOC’s list of 47 current partners as well as any more that sign on between now and then.

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From Media to Agency: The Andrew Stallings Journey

Now working for Mosaic, Stallings has learned a lot along the way. (Photo via Andrew Stallings) After moving to a new city at a young age, hockey served as an escape […]

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The Advantage of Experiential Marketing in Sports

With more sponsors looking for tangible activations, experiential marketing could be the storyline of 2018. Courtesy of intellitix.com Why do fans enjoy attending sporting events? Is it the noise of the […]

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