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Tuesday, June 18, 2024

2020 Olympic Games Expected to Bring in Over $3 Billion in Sponsorship Revenue

The 2020 Olympic Games will set revenue records when it comes to sponsorship. (Image via Olympic.org)

The 2020 Olympic Games will set revenue records when it comes to sponsorship. (Image via Olympic.org)

With two years to go before the opening ceremony, the 2020 games in Tokyo will see sponsorship revenue that is more than what London and Brazil made combined in 2012 and 2016 respectively. 

Thanks to a total of 47 partners, the 2020 games are expected to bring in revenue north of $3 billion, which is 3x that of the next closest games.

The partner breakdown is as follows:

Tier One: 15 partners

Tier Two: 29 partners

Tier Three: 3 partners

At each level, companies are entitled to different marketing rights in various regions, category exclusivity and the use of designated Olympic images and marks.

Whether it’s Tokyo’s strong economy or the fact that the city serves as the world’s leading megalopolis and is home to the global headquarters of 38 Fortune 500 companies, the 2020 games already have brands across the world preparing.

Oh, and just for fun, if the games do drive more than $3 billion as expected, that number will be higher than the 2017 GDP of 30 countries.

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