Digital Marketing

Why Digital Is the Future, and How You Can Prepare

Having basic skills in the digital world is paramount to success in today’s sports industry. Sebastian Oddo, Vice President of Digital & Content Production at Octagon. (Photo via Sebastian Oddo) […]

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How Social Media Affects How Front Offices Act

The impact of signaling in trade markets and what teams can do. (photo via SB Nation) The real-time nature of platforms such as Twitter, but also of Facebook and Instagram, have completely […]

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How a Digital-First Approach Helped The Fastest Game on Two Feet Hit It’s Stride

Inside the NLL’s plan to grow revenue, interest, and team count. NLL Commissioner Nick Sakiewicz enters his 3rd season leading the league (Photo from NLL.com) What if you could combine a couple […]

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How Schools Owned The Early Signing Period On Social Media

From strategy to execution, social media professionals across the country pulled out all the stops. College football programs highlighted their new players with some fire content. (image via @ut_creative on Twitter) 2017 […]

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How the Big Ten Network is Leveraging Tech to Drive Social Engagement

The network has used opendorse to deliver over 28.5 million impressions and 199,000 engagements with athlete-driven content since 2016. A look at one of BTN’s production trucks. (Photo via MGoBlue.com) Over […]

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How Dannie Rogers is Utilizing Social Media to Boost Her Marketability

The University of Michigan senior hopes that come graduation she has a job lined up. Dannie Rogers is hoping to land a gig in broadcasting or social media. (Photo via Instagram) […]

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What Marketers Want To See From Social Media Platforms in 2018

With new features abound, there are plenty of options for creativity to shine through in 2018. Twitter, Facebook, and Instagram are already Incredibly useful for sports marketers. But how can they […]

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How Facebook Has Helped Inter Milan Become a Media Powerhouse

The club has invested heavily in its digital operation as they shift from sports organization to entertainment company. Photo via Calcio Finanza The introduction of digital media has added a new […]

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