Content Strategy

Content Marketing: Real-Time Storytelling in the COVID Era

A panel of experts discuss how the PGA TOUR has executed their storytelling strategy during the COVID-19 era.

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Nationals Seek Momentum to ‘Finish the Fight’ Without Baseball

Dr. Anthony Fauci, a DC resident, the nation’s leading COVID-19 expert and a member of the White House’s coronavirus taskforce, is among the masses wishing it were safe for sports […]

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Univision Moves Into Esports With Pro Soccer Players at the Controls

Professional stick and ball leagues have collectively jumped on the esports bandwagon in recent weeks to entertain fans and possibly cut down on revenue losses from the coronavirus pandemic. Television […]

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Without Live Events, Social Media Takes Center Stage For College Athletes

A farewell post complete with a college highlight video from Marquette’s Markus Howard has more than 6,000 more likes and almost 14,000 more video views than his average post with […]

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Reuters and INFLCR’s New Partnership Gives Athletes Even More Content

(INFLCR is a proud partner of Front Office Sports) Earlier this year, INFLCR and IMAGN announced a partnership that gave INFLCR clients access to national media content in an on-demand […]

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Greenfly and Libris Partner To Make Managing Digital Assets Easier For Sports Brands

(Greenfly is a proud partner of Front Office Sports) For college and professional sports marketers, organizing and distributing content can be a tall task. With Greenfly and Libris, it just […]

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How a New Alliance of Companies Aims to Maximize Athlete-Driven Content

The trio of athlete media and marketing platforms converge to use their strengths in tandem to provide a more comprehensive outline for athlete media campaigns.

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A Pivot Back From Video Feels Unlikely for Sports Media in 2019

The pivot-to-video experiment produced mix results for some, but don’t bank on sports publishers turning a hopeful gaze toward long-form written content in 2019 and beyond.

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How to Make a Content Plan for the Offseason

Getting a jumpstart on your content planning can pay dividends throughout the year.

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