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Tuesday, December 9, 2025

Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

Colorado Football’s $14M Ticket Revenue Surge Amid Revival

Revenue from single-game ticket sales has tripled from 2022.
College football is taking over Saturday night.

How College Football’s Biggest Games Took Over Saturday Night

Network competition and West Coast storylines helped college football stage a coup.

Coach Prime bringing improved tv ratings.

Coach Prime’s Colorado Changing College Football Viewing Habits

The excitement around Deion Sanders and Colorado is helping drive record September TV ratings for college football.
Resellers who passed $600 in ticket sales on marketplaces such as StubHub and Ticketmaster now need to report their activity to the IRS.

IRS Lowers Threshold to Tax Ticket Resellers for Sports, Concerts

The IRS lowered its ticket sales threshold from $20,000 to $600.

Fox Opts For College Sports Over WWE Post-UFC Merger

Fox has plenty of college sports to lean on in WWE’s absence.

Up Next For College Football Playoffs: More Change, Money, And … Streaming?

Many changes are coming to the CFP when it expands to 12 teams.

Deion Sanders and The Rock

Deion Sanders Reshaping College Football Fanbase With Buffaloes Surge

Deion Sanders has made Colorado “Black America’s Team.”

Rupert Murdoch’s Exit Leaves Lasting Fox Sports Legacy

Rupert Murdoch steps down as chairman of Fox Corp. and News Corp.