• Loading stock data...
Tuesday, July 8, 2025

Colorado Football’s $14M Ticket Revenue Surge Amid Revival

  • The additional revenue is flowing in with tickets completely sold out for the season.
  • Colorado will look to offer even more season tickets in 2024 when they join the Big 12.
Syndication: The Coloradoan

BOULDER, Colorado — Colorado suffered a second straight loss to a Pac-12 opponent, falling 48-41 to USC on Saturday — but five games into the Coach Prime era, the football program has already achieved monumental financial success.

Ticket revenue for football games is up $14 million from last season, the school tells Front Office Sports — that’s about half the cost of Deion Sanders’ five-year, $29.5 million contract that Colorado athletic director Rick George said they didn’t have the money for at the time of his signing last December.

In April, the Buffaloes sold out of season tickets for the first time since 1996, and after their 3-0 start, tickets for the entire season sold out for the first time. 

Single-game ticket revenue is up threefold this season, thanks partly to Colorado’s strategic dynamic pricing techniques since 2016. But, the athletic department carefully kept things in perspective while capitalizing on the demand. 

“We made decisions to stop at some points,” Colorado senior associate athletic director for external operations Alexis Williams told FOS. “We didn’t want to totally out-price, for instance, what fans were paying for tickets on the secondary market.” So far, get-in prices for several of Colorado’s games have reached hundreds of dollars.

Bigger Is Better

Colorado created a rooftop lounge area this season to add more ticket options at the 53,000-seat Folsom Field. The space has limited field views but still drew strong interest from fans looking to be in the building for a game.

Colorado sold close to 20,000 season tickets and plans to add to that number for 2024 when the Buffs join the Big 12. Those will likely go on sale before this season ends to capitalize on the current momentum.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Louis, Missouri, UNITED STATES; Penn State Nittany Lions forward Nicholas DeGraves (17) celebrates with teammates after scoring a goal against the Boston University Terriers during the third period of the Frozen Four college ice hockey national semifinals at Enterprise Center

Gavin McKenna’s Penn State Commitment Cements College Hockey Supremacy

Gavin McKenna’s Penn State decision signals hockey’s rising stars now prefer college.
A helmt is seen during the Texas Tech football team's spring game, Saturday, April 19, 2025, at Jones AT&T Stadium.

CFB’s Revenue-Sharing Era Muddles Future of NIL, Adds PE Questions

Athletic departments can pay college athletes a combined $20.5 million this year.
Jul 3, 2022; London, United Kingdom; Jannik Sinner (ITA) returns a shot during his match against Carlos Alcaraz (ESP) on day seven at All England Lawn Tennis and Croquet Club.

Wimbledon’s Expansion Battle Looms Over Star-Studded Quarterfinals

The expansion’s loudest opposition is Save Wimbledon Park.
Nov 16, 2024; New York, NY, USA; President-elect Donald Trump speaks with Dana White (left) during UFC 309 at Madison Square Garden.

UFC Confirms Talks to Bring Fight to White House Grounds

Discussions are underway to bring a UFC event to the White House grounds.

Featured Today

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
Nov 30, 2024; Lubbock, Texas, USA; Texas Tech Red Raiders running back Tahj Brooks (28) runs the ball against West Virginia Mountaineers defensive back Anthony Wilson Jr. (12) in the second half at Jones AT&T Stadium and Cody Campbell Field.

Felix Ojo’s Agent Says Texas Tech Offered $5.1M At Start of Rev-Share..

Texas Tech secured Ojo with a seven-figure NIL commitment.
July 3, 2025

Everything You Need to Know About EA’s Return to College Basketball Video..

There hasn’t been a college basketball game in more than 15 years.
July 6, 2025

Revenue-Sharing Chaos Begins as Texas Tech Secures Five-Star OT

The Red Raiders spent more than $10 million in the winter transfer portal.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Ohio State
July 1, 2025

Collectives Funnel $20 Million to College Athletes on Last Day Before Revenue..

Collectives frontloaded payments just before the revenue sharing era begins July 1.
July 1, 2025

Big Ten Commish Still Pushes for 4 Auto CFP Bids in 16-Team..

The conference wants four guaranteed spots in the Playoff.
June 30, 2025

College Sports Revenue-Sharing Underway As More Changes Loom

July 1 marks the first day schools can directly pay players.
June 30, 2025

Pac-12 Hits Football Membership Threshold With Texas State Entry

The school is paying $5 million to leave the Sun Belt Conference.