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Tuesday, December 9, 2025
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

    Recent Articles
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    House v. NCAA Settlement Doesn’t Address Biggest Question for Athletes
    The House v. NCAA case puts the NCAA and power conferences on the hook for billions in damages.
    Dec 3, 2022; Indianapolis, Indiana, USA; FOX Sports personality Reggie Bush before the Big Ten Championship between the Michigan Wolverines and the Purdue Boilermakers at Lucas Oil Stadium.
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    Reggie Bush Got His Heisman Back. Here’s Why He’s Still Suing the..
    The former USC star will go forward with a 2023 defamation lawsuit against the NCAA.
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    With New Lawsuit, Florida AG Backs FSU in Fight to Exit the..
    Lawsuit alleges the ACC was ‘wrongfully withholding’ media contracts from the public.
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    Reggie Bush’s Heisman Return: A Symbolic Win, but NCAA Battle Looms
    The NCAA has stayed quiet on the matter, and it’s unclear what this move means.
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    The Ivy League Is Siding With Dartmouth Against College Athlete Unionization
    The entire appeal is yet another desperate attempt to preserve amateurism.
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    ‘Give Them the Real’: Why Dawn Staley ‘Spoiled’ Local South Carolina Reporters
    Staley’s love for the local media leads to more coverage and passionate fans.
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    Everything You Need To Know About the Legal Attempts To Kill the..
    Four lawsuits involving the conference, Clemson, and FSU could determine the future.
    Dec 27, 2023; San Diego, CA, USA; USC Trojans wide receiver Kyron Hudson (10) celebrates after scoring a touchdown against the Louisville Cardinals during the first half at Petco Park.
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    Hearings Have Concluded in the Pivotal USC Athlete Employment Case. What’s Next?
    The potentially landmark labor case could end the NCAA amateurism model.
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    Players Accused of Sexual Misconduct Can Still Compete, Feds Say
    New Title IX rules ban suspending accused athletes until a school investigation occurs.
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    Memphis, FedEx Strike Unique Corporate NIL Deal For $25 Million
    The logistics company has a long-standing relationship with the university.