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Tuesday, December 9, 2025

Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

Penn State’s $700M Plan Signals an Intensifying Facility Arms Race

Penn State trustees approve a $700 million renovation to Beaver Stadium.

NIL’s Next Frontier: Players Suing Coaches and Boosters

Florida coach Billy Napier is being sued by Jaden Rashada, a 20-year-old quarterback.


Inside NCAA Headquarters located in Indianapolis on Friday, March 10, 2023. Ncaa President Charlie Baker

Power Conferences, NCAA Mull Historic Settlement to Share Revenue With Players

The agreement would include $2.7 billion over 10 years to former D-I athletes.

February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.

Want to Stream Live Sports? Better Know Your Bundle Options First

Comcast’s new StreamSaver bundle adds to a fast-growing number of combined offerings.

Amazon’s Upfront: What It Reveals About the Company’s Sports Plans

The online retail and streaming giant announces plans for a new set of sports films.
Apr 5, 2024; Cleveland, OH, USA; Connecticut Huskies guard Paige Bueckers (5) reacts in the second quarter against the Iowa Hawkeyes in the semifinals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.

‘Full Court Press’ Is ESPN’s Best Sports Doc in Years, and a..

Sources say Paige Bueckers is already being eyed as one of the stars.

Nov 25, 2023; Pasadena, California, USA; Helmets at the line of scrimmage as UCLA Bruins long snapper Beau Gardner (60) snaps the ball against the California Golden Bears at the Rose Bowl.

UCLA Might Have to Pay $10M a Year to Subsidize Cal Athletics

UC Board of Regents will consider approving a proposal for mandated subsidies.

Dec 2, 2023; Atlanta, GA, USA; Georgia Bulldogs wide receiver Marcus Rosemy-Jacksaint (1) reacts in the second half against the Alabama Crimson Tide at Mercedes-Benz Stadium.

Why a College Athletes’ Rights Group Is Setting Employee Status Aside

The organization endorsed a new collective bargaining model where athletes remain amateurs.