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Tuesday, December 9, 2025
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

    Recent Articles

    Jul 29, 2024; Paris, France; (from left to right) Frederick Richard, Asher Hong, Brody Malone, and Stephen Nedoroscik celebrate after winning bronze during the men’s team final during the Paris 2024 Olympic Summer Games at Bercy Arena
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    College Athletes at the Paris Olympics: Which Conferences Should Claim Their Success?
    Conference realignment and nontraditional leagues are making medal counts tricky.
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    Online Sports Gambling Leads to Huge Jump in Bankruptcies, Researchers Find
    The researchers found strong, population-wide effects of legalized gambling.
    Mountain Pacific Sports Federation Stanford artistic swimming
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    The NCAA League That Could Save the Olympic Pipeline
    An under-the-radar league has become a ‘catch-all’ for niche Olympic sports.
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    The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success
    Growing fandom and a long wait have already reaped dividends for EA.
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    The Road to the Return of ‘EA Sports College Football’
    This summer, the biggest development in college sports is virtual.
    Jul 15, 2024; Dallas, TX, USA; LSU head coach Brian Kelly speaking at Omni Dallas Hotel.
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    SEC Football Coaches Say Their Rosters Will Cost $15 Million. But Will..
    It remains unclear how the House settlement will be disrtibuted.
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    College Football Playoff’s Next Era: Why Further Expansion Is on Hold
    Twelve teams will make the playoff this season.
    Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Indiana Fever during the 2024 WNBA Draft at the Brooklyn Academy of Music.
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    Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting..
    Retailers can’t make women’s sports apparel fast enough.
    Jun 15, 2024; Pinehurst, North Carolina, USA; Ludvig Aberg hits from the number eight tee box during the third round of the U.S. Open golf tournament.
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    NIL Has Made Many Golfers De Facto Pros Before They Leave College
    Many young players have apparel and club deals.
    Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.
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    Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports
    Penalties often aren’t stringent or consistent enough to deter banned behavior.