Bundesliga and NASCAR Return

As the traditional Big Four U.S. sports plot their return to action, others across the globe are getting underway. This weekend, Germany’s Bundesliga got back on the soccer pitch while […]

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Univision Celebrates Return of Live Sports With Bundesliga Weekend

Germany’s Bundesliga season returns on May 16, bringing live professional sports back to U.S. network partners Fox and Univision for the first time in two months. Univision is marking the […]

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Venues Face Hurdles To Get Fans Into Seats When Sports Return

Sports will come back – on television first. But when stadiums are given approval to have fans back in the stands, operators will face obstacles to make sure that everyone […]

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ESPN Takes on Network Rivals With Added Sports Streaming in Spanish

ESPN has raised the amount of live Spanish-language programming available on its over-the-top streaming service, in an effort to both grow total subscribers and cater to existing bilingual customers. ESPN+ […]

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LaLiga Keeping U.S. Media Rights With beIN Sports Through 2024

LaLiga is on the verge of renewing its U.S. media rights deal with beIN Sports that would keep the Spanish league on the broadcaster’s English and Spanish channels through the […]

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Shot Callers: Rudolf Vidal, President of the Americas, Bayern Munich

Thanks to events like the International Champions Cup and several high-level European leagues and teams setting up offices in North America, the popularity of professional soccer continues to rise in […]

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Borussia Dortmund Sees U.S. Growth Ahead, Even Without Pulisic

Christian Pulisic’s swift ascent to stardom introduced Borussia Dortmund to America. But even as the U.S. Men’s National Team star is departing for Chelsea, the Bundesliga club is doubling down […]

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Bundesliga Americas Sees Big Opportunity in U.S. Media

Bundesliga Americas wants to grow its audience — and in turn, revenue — in North and South America, with long-term brand building initiatives.

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Bundesliga Is Ready to Take American Growth to the Next Level

Through its new NYC office, Bundesliga hopes to build brand awareness and develop business opportunities in the states.

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FC Schalke 04 and Kick It Team Up to Grow Youth Soccer in America

The new partnership allows Kick It to expand internationally while giving FC Schalke 04 a strong entry point into the US market.

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