Branding

Mastering Twitter: Personal Branding Tips for Sports Business Professionals

Are you using Twitter properly? If not, it could be the difference in landing your next dream job or being left on the sidelines. 

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Antonio Brown, NFL Score Big With New Madden Cover

Without a helmet, both the NFL and Steelers wide receiver Antonio Brown come away winners and ready to reap the marketing rewards as well.

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Los Angeles Rams Players Get Playbook for Personal Branding

This year, players on the Los Angeles Rams will be learning far more than just the X’s and O’s and ins and outs of the team’s playbook.

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Jay Bilas Basketball Skills Camp Gets Boost From Under Armour

The camp has been able to expand its operations thanks to the help of Under Armour.

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Why Gardner-Webb Basketball Needed an Updated Brand

The storied program wanted something that could give them an edge in recruiting.

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Why Brand Development is Important Even for Executives

It is never too late to start building your personal brand.

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Why the Jay Bilas Skills Camp Chose to Rebrand

The camp wanted more than just a logo.

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Bubba Wallace and the Importance of Brand Building

Bubba Wallace has risen to NASCAR popularity thanks to his personality and social presence.

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The Principal’s Principles for Sports Branding

Centerfold Agency’s Tim Rebich has used his vast experience to help score clients from across sports.

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The Athlete Rebrand: From NFL Hard-Hitter to Branded Philanthropist

Working with Centerfold, the Steve Smith Family Foundation has been able to drive home its message through its brand.

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