Branding

Exploring Visual Rebrands Within Sports

Creating new logos for established sports brands can be tricky. That is why designers and marketers must fully understand their subjects to be successful.

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McGregor Keeps Branching Out With Proper No. Twelve

Conor McGregor’s latest foray outside the octagon is his most ambitious — and perhaps authentic — idea yet: Irish whiskey.

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Marketing on Wheels: SLAM Magazine Makes a Splash at NBA All-Star Weekend

By covering a Sprinter with iconic magazine covers and driving around Charlotte, SLAM made sure that the brand could not be missed at NBA All-Star Weekend.

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How Two Top Brands Market Products Via Partnership With NASCAR

NASCAR has developed longstanding relationships with Mobil 1 and Mars, both of which are marketing products through a relationship with the sport.

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Athletes Turn to LW Branding to Help With Personal Brand

With big-name clients such as Kirk Cousins, Darius Philon, and ESPN’s Olivia Harlan, LW Branding is poised for even more growth in 2019.

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Branding Wars: Sports Marketing Pros Give Their Picks for Best NY6 School Brands

Each of the NY6 schools have done great work over the years building their respective brands — but which program does it better?

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Why Major League Lacrosse Turned to Troika/Mission Group for a Visual Rebrand

Major League Lacrosse is about to have a new look and feel. During this upcoming process, Troika will be offering immense support and guidance.

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Godolphin Sets the Standard for Marketing in Horse Racing

Godolphin, the world’s largest horse racing stable, owns the “team” brand mentality and values its investment in marketing.

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Athlete Brand Building and Its Importance

When it comes to building an athlete’s brand, the CEO of Firestarter wants athletes to know it’s about sticking to their laurels and who they are.

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LPGA Helps Golfers Build Brand Muscle on Tour

In partnership with BrandForward, the LPGA offered its players a personal branding workshop series to help them elevate their brands off the course.

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