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Monday, March 9, 2026
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    Asset Class

    Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

    Inter Bogota
    Teams
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    Ryan Reynolds and Rob Mac Are Trying to Build Wrexham 2.0 in..
    “The Wrexham story is an inspiration.”
    March 6, 2026
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    Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
    Finance
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    Reggie Bush, Terrence Murphy Launch PE Firm for Emerging Leagues
    Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
    March 5, 2026
    Underdog Fantasy Sports
    Sports Betting
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    Inside Underdog’s Layoffs: AI Push and Prediction Markets
    At least 125 jobs were cut last week.
    March 4, 2026
    Leagues
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    With New NFL Rights Talks, Price Hikes Will ‘Pass to Consumers’
    An analysis concludes the NFL is significantly underpriced relative to the NBA.
    March 3, 2026