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Wednesday, December 24, 2025

Asset Class

Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

Recent Articles

Ben Simmons Makes a Move: Buys 50% Stake in Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.


Tilman Fertitta

Rockets Owners in Talks to Buy and Move WNBA’s Sun

The Rockets lost out on WNBA expansion but want the Sun.

Dec 7, 2025; Kansas City, Missouri, USA; Missouri Tigers guard Sebastian Mack (12) shoots against Kansas Jayhawks guard Melvin Council Jr. (14) and guard Elmarko Jackson (13) during the second half at T-Mobile Center.
exclusive

Commissions, Retainer Fees, Exclusivity: Inside Big 12 PE Proposal

The firms would earn a commission for any partnerships or sponsorship deals.

Kalshi Shrugs Off Affiliates Spreading Fake Sports News

Kalshi says affiliate badges are more like “hats with your logo.”
Sep 27, 2025; Philadelphia, Pennsylvania, USA; Minnesota Twins pitcher Kody Funderburk (55) and catch

Twins’ New Investments Value Club at $1.75 Billion

The Twins have also announced a succession plan.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.

Big 12 Closing In on Potential $500M Private-Capital Deal

The era of private capital in college sports has fully arrived.

Buffalo Bills quarterback Josh Allen runs with the ball looking to throw to a receiver during second half action at Highmark Stadium in Orchard Park on Dec. 7, 2025

NFL, NCAA Rail Against Prediction Markets: ‘Catastrophic’

Executives for the leagues offered fresh criticisms of the lack of regulation.