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Saturday, September 20, 2025

Asset Class

Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

Recent Articles

On Location Gears Up for ‘104 Super Bowls’ in One Month

The hospitality company curates events for the NFL, NCAA, FIFA, and more.
July 18, 2024; Milwaukee, WI, USA; Mike Pompeo, former Secretary of State, speaks during the final day of the Republican National Convention at the Fiserv Forum. The final day of the RNC featured a keynote address by Republican presidential nominee Donald Trump.

At a Sports Conference in England, Mike Pompeo Speaks Mostly About Trump

The former Trump official says he used to be a “mediocre power forward.”


FTC-Ticketmaster Lawsuit Could Reshape Sports Ticket Landscape

Government regulators allege a series of illegal activities.

The South Milwaukee Planet Fitness at 2901 S. Chicago Ave. will relocate to Oak Creek in summer.

‘People Want to Go to the Gym’: Why Fitness M&A Is Surging..

The fitness and gym industry has had strong deal activity in the first half of the year.
Sep 6, 2025; Paris, FRANCE; Brad Tavares (red gloves) fights Robert Bryczek (blue gloves) during UFC Fight Night at Accor Arena.

TKO President Mark Shapiro Pops Talk of Valuation Bubble, Defends UFC Deal

“Sports is the last bastion of unifying content in this world.”

Massachusetts Sues Kalshi to Block Sports Prediction Markets

A lawsuit claims the company’s offerings are indistinguishable from traditional sports bets.

FanDuel, Jaguars Reach $5M Deal Over Employee Theft

A Jaguars employee stole $20 million and gambled much of it with FanDuel.

StubHub

StubHub Seeks Big Valuation in Revived IPO Despite $112M Loss

The ticket marketplace looks to raise as much as $851 million.

Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.

Dec 21, 2015; New Orleans, LA, USA; New Orleans Saints wide receiver Marques Colston (12) makes a 12-yard touchdown catch in front of Detroit Lions defensive back Dwight Bentley (41) in the fourth quarter of the game at the Mercedes-Benz Superdome.
exclusive

Marques Colston Wants You to Invest in Sports Assets With Him

The former NFL star is launching a fund anyone can invest in.