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    Asics

    Fitness
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    Federer’s On Brand Continues Surge, Challenging Sportswear Giants
    Earnings weren’t all positive for On, causing a dip in its premarket stock price.
    August 13, 2024
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    Athletes
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    Nike Is Betting Big on Olympic Glory to Revive Brand During Turbulence
    Nike is hoping the Olympics can help reignite its brand equity.
    August 4, 2024
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    Retail
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    A Top-Down View of the Sneaker Economy
    The sneaker economy has seen a slowed pace since shutdowns in China and Vietnam led…
    April 16, 2022
    Asics/Design: Alex Brooks1
    Retail
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    Asics Sidesteps China Controversies, Returns To Profit
    Sports equipment and sneaker maker Asics has maintained momentum despite market challenges in China —…
    February 3, 2022