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Tuesday, July 16, 2024

Sue Bird, Megan Rapinoe Launch Production Company

  • A Touch More will tell stories of identity, activism, and underrepresented communities.
  • Media company TOGETHXR is a partner in the new venture.
American sports stars Megan Rapinoe and Sue Bird pose for photos in front of microphone
Raven B. Varona

Two of the most influential athletes of their generation are launching a production company to help tell the stories of “the revolutionaries and game-changers who move culture forward.”

Sue Bird and Megan Rapinoe — in partnership with TOGETHXR — announced that they have founded A Touch More, a production company that will make scripted and unscripted content that puts the spotlight on narratives of identity, activism, and underrepresented communities, including LGBTQIA+, BIPOC and women.

“As athletes, we know how powerful our platforms are and the impact we can have on the world,” Bird and Rapinoe said in a statement. “A Touch More is a manifestation of our values, and our desire to bring to the surface stories of those who shape and move culture forward.”

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The company’s first project is “30 for 30: Pink Card,” a four-part audio documentary series that releases on Dec. 8. In the series, Peabody award-winning producer Shima Oliaee explores the story of women in Iran fighting for their right to watch soccer in their country.

Bird — along with fellow Olympic gold medalists Alex Morgan, Simone Manuel, and Chloe Kim — founded TOGETHXR in March 2021 to create content about and for Gen Z and young Millennial women. The company describes itself as a place “where culture, activism, lifestyle, sports, and badassery converge.”

“Megan and Sue both represent the power sport can have on culture,” says TOGETHXR co-founder and Chief Content Officer Jessica Robertson. “They also know the power of storytelling. It’s a dream come true for TOGETHXR to partner in bringing this studio to life. We can’t wait for the impact we will make together.”

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Bird and Rapinoe — who have been engaged since 2020 — have been hard at work preparing for their post-playing careers.

Bird’s final regular season home game drew the largest crowd in Seattle Storm history. She has been expanding her business portfolio in retirement, becoming an investor in NWSL side Gotham FC in July.

Rapinoe plans to play in the 2023 Women’s World Cup. She was instrumental in the new CBA that granted the USWNT equal pay to its male counterpart.

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