Four Olympic gold medalists are joining forces to put more of a spotlight on female athletes.
On Tuesday, USWNT forward Alex Morgan, swimmer Simone Manuel, snowboarder Chloe Kim, and WNBA player Sue Bird launched TOGETHXR, a media and commerce company aimed at celebrating millennial and Gen Z female athletes and their impact in sports.
The launch of TOGETHXR makes another media company created by athletes, joining Derek Jeter’s The Players’ Tribune and LeBron James’ UNINTERRUPTED as prominent recent examples. For TOGETHXR, the mission is for women to be heard.
The media company is focused on young women not only interested in sports but beauty, culture, and social activism. “As a female athlete, you have to be more than a female athlete,” said Morgan, a two-time World Cup winner.
One of the company’s first projects is a YouTube docuseries that tells the story of a 17-year-old boxer hoping to make the 2024 Olympics.
TOGETHXR is funded and operated by private equity holding company Magnet Companies and plans to “create original content for and strike partnerships with social media platforms, form licensing deals, and sell merchandise,” said Jessica Robertson, the new company’s chief content officer.
“Women only receive 4% of sports media coverage. What we aim to do is challenge this statistic and provide women with a community and a platform that has never existed before,” four-time WNBA champion Bird told Sportico.