Stepping On LEGO

    • The Adidas x Lego collaboration is $130.
    • This article was first published in the FOS Daily Newsletter. Subscribe here.

Daily Newsletter

Sign up and see why influential business executives call it a “morning must-read.”

Adidas’ newest collaboration hits the market for $130 today: LEGO. Along with a LEGO on the tongue, the ZX 8000 sneakers will feature colorful LEGO brick aesthetics on the exterior of the shoe.

This ZX 8000 collaboration is just the latest for Adidas as it launches 26 different drops from A to Z to celebrate the sneaker. Other partners in the series include the National Park Foundation and Juventus. Adidas also announced a line of Pixar shoes, including cleats and sneakers.

LEGO has had a big 2020, recently launching collaborations with Levi Strauss & Co. and Ikea. A rise in intricate LEGO kits — like the Old Trafford – Manchester United set — during the pandemic helped the Danish company grow its first-half operating profit 11% this year to $622 million.

“Oh My God… Shoes”:

  • Jordan Brand announced Air Jordan 35 yesterday with shoes for NBA players Zion Williamson, Luka Doncic, Kia Nurse, Guo Ailun, Rui Hachimura, Carmelo Anthony, Kemba Walker and Jayson Tatum. 
  • New Balance announced the Kawhi “Jolly Rancher Collection,” a colorful line of sneakers, lifestyle footwear, and apparel based on Kawhi Leonard’s love of the candy. 
  • Dallas Cowboys running back Ezekiel Elliott designed a “Feed Me” bowling shoe with Marco “Soles by Sir” Rivero for the entertainment company Main Event, which is auctioning off a signed pair with proceeds going to the North Texas Food Bank.