• Loading stock data...
Sunday, June 8, 2025

Steph Curry Is NBA’s Social Media King

  • Curry leads all NBA players in total video plays from the regular-season and playoffs.
  • He’s attracted 400M views this postseason — 47% more than Jayson Tatum (2nd-most).
David Butler II-USA TODAY Sports

The NBA has been dominating social and digital spaces, and the face of their content is none other than Warriors superstar Steph Curry.

Golden State’s official Instagram page picked up more than 1.2 million followers this postseason alone after Curry’s playoff content accounted for 231 million video views leading up to Game 3.

It’s the latest example of how the NBA continues to highlight and properly market its superstars on social platforms.

  • Since the beginning of the season, all Curry-related content has attracted a total of 1.4 billion views — double his runner-up (Ja Morant, 791M).
  • Since the beginning of the playoffs, Curry has generated 400M views — 47% more than Jayson Tatum (2nd).

It goes deeper: Curry is the most “favorited” player on the NBA App as of June 13, and his player page has received the most pageviews of any player this season (7.3M). The closest player after him? LeBron James at 6.9M.

Curry’s 43-point performance in Game 4 did particularly well, driving a total of 97 million views including Instagram reels — a 10% jump in content views from all other games in the series.

There are at least two games left in the Finals, so the NBA’s numbers will only climb further. And as the league continues its push in the social and digital space, the 34-year-old should only give them more memorable moments.

He is, after all, the leading scorer in the Finals.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.

Every College Wants a Flashy Basketball GM Hire Right Now

The role is more important than ever, and the definition is ever-evolving.
NBA Finals

NBA Finals Continue to Strip Away Pageantry

Fans once again complained about the lack of visible Finals markings.

Vanessa Richardson on ESPN’s ‘Hoop Streams,’ NBA Finals, Caitlin Clark

“We’re not trying to be ‘NBA Countdown.’ We’re trying to be a good hang,” Richardson said.
Nov 3, 2024; Charlotte, North Carolina, USA; New Orleans Saints quarterback Derek Carr (4) walks off before a game against the Carolina Panthers at Bank of America Stadium.

Derek Carr Didn’t Want to ‘Just Take the Saints Money’

The retired quarterback walked away from a $30 million salary.

Featured Today

August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.

Why the Goodyear Blimp Is at Every Major Sports Event

The airship wasn’t built to cover sports. Now it’s a regular presence.
May 27, 2015; Paris, France; Mirjana Lucic-Baroni (CRO) knocks the clay off her shoe during her match against Simona Halep (ROU) on day four of the French Open at Roland Garros
June 4, 2025

Roland-Garros’s Iconic Red-Clay Surface Is a Precise Alchemy

The exact science behind maintaining the French Open’s red clay.
Alex Jensen introductory press conference on Monday, March 17, 2025.
June 3, 2025

Alex Jensen Started Utah Utes HC Job While Still Coaching the Mavs

How Jensen began building an NCAA program while patrolling the Dallas sideline.
May 31, 2025

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.