Spotify’s Sports Growth

    • Along with soccer content growth, Spotify has rolled out Spanish language ad support.
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Spotify’s sports podcast content has tripled in the past 18 months, solidifying the streaming service’s recent dedication to the space. There are more than 800,000 hours of sports content streamed each day.

With over 100,000 sports podcasts on Spotify, there’s been a 30% increase in listeners in the category during the pandemic. Global soccer fans have proven themselves to be among the largest consumers of the new content, with 40,000 playlists featuring the word “football” being created in the last three months.

In major soccer markets like Europe, Africa and the Middle East, Spotify found that a majority of fans miss the sounds of packed games, with a third of them using soccer songs and anthems to recreate the ambience. Real Madrid’s anthem “Hala Madrid” has seen a 64% boost in recent searches.