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Saturday, March 2, 2024

SportsCenter is Coming to Snapchat

The WWL is launching a twice-daily show on the social platform.

The WWL is turning to the Snapchat to capture a key younger audience. (FOS Illustration)

Beginning today at 5 p.m. ET, ESPN is launching a new SportsCenter show on Snapchat.

Starting tomorrow, the show will follow its regular schedule with new shows available twice a day at 5 a.m. and 5 p.m. on weekdays, and once at 5 a.m. on weekends.

SportsCenter on Snapchat, is the first ever daily sports show on the platform, will be three to five minutes in length and will include a mix of the latest sports news, highlights and commentary.

Hosts of the show will include the likes of digital star and Emmy-winning sports personality Katie Nolan as well as Elle Duncan, Cassidy Hubbarth, Jason Fitz and Cy Amundson.

SportsCenter on Snapchat provides a creative new format and platform for our flagship franchise to continue to evolve,” said Connor Schell, ESPN executive vice president, content. “Katie, Elle, Cassidy, Jason and Cy collectively bring a new style, energy and substance that I believe will connect with Snapchat’s audience in a real way. I’m thrilled to bring this level of talent and personality to a new and innovative daily touchpoint for ESPN.”

“The original SportsCenter defined and changed the way people watched sports,” said Sean Mills, Head of Original Content for Snap Inc. “Today the enormous changes resulting from technology, especially mobile, are having a huge impact on how sports fans follow their favorite players and teams, not to mention fundamentally changing the conversations around sports. There’s a huge opportunity to reimagine SportsCenter for this new medium — and we’re thrilled about the team and talent ESPN has assembled to do it.”

As ESPN looks to innovate on social, this could be a big step forward for the WWL and a way for them to capitalize on the young audience that Snapchat touts.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

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