Fitness Rebound

    • This article was first published in the FOS Daily Newsletter. Subscribe here.
    • The fitness industry started to rebound in May.

Daily Newsletter

The fitness industry has seen some casualties during the coronavirus pandemic, but an industry survey suggests many are working through COVID-19 challenges successfully. In the Sports & Fitness Industry Association’s most recent survey of more than 160 companies in the sports and fitness industry across the U.S. regarding the impact of the pandemic’s effects, 56% of respondents reported sales growth from April to May.

Still, the bankruptcies of Gold’s Gym and 24 Hour Fitness are indicators of struggles felt across the industry as 60% of respondents project sales to return to pre-COVID-19 figures in 2021 or later. To combat that lag in sales, companies are investing heavily in e-commerce: 50% have invested in their website since the start of the pandemic with 36% investing in digital or mobile advertising. 

Other Survey Findings: 

  • 51% reported May 2020 e-commerce sales higher than May 2019.
  • 76% expect gyms, health clubs, and boutique studios will be back this summer.
  • 80% expect youth sports will be back in September or October.
  • 39% expect to finish 2020 with revenues down between 1%-25%.