Sony is tapping into the fastest-growing gaming category: mobile games. The Tokyo-based conglomerates plans to launch a PlayStation mobile gaming unit.
Mobile games should allow Sony to expand its reach after its Game & Network Services segment reported a 2% decline in sales in fiscal Q1. Sony is also facing a $5.9 billion class-action lawsuit over allegations of overcharging customers for games and in-game purchases.
- The PlayStation Studios Mobile Division will operate outside of Sony’s console business.
- Nearly two years after PlayStation 5 hit the market, Sony still can’t meet demand for the console due to ongoing supply chain issues.
On Monday, Sony announced the acquisition of mobile gaming developer Savage Game Studios, which is currently developing an unannounced AAA mobile title.
The company said it would allocate $300 million toward improving its video game business on an earnings call in May. It acquired video game giant Bungie for $3.6 billion in January.
PC Strategy
There’s a lot of money in PC gaming, too. In July, Sony launched Inzone, a PC gaming hardware brand that sells gaming headsets and monitors.
The company reported $80 million in PC net sales in FY2021 but projects it will pocket $300 million from its PC gaming business in the coming fiscal year.
