• Loading stock data...
Saturday, October 25, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Nintendo, Sony Stocks Riding High On Console Sales

PS5
Sony

Wrapping up video game consoles could be difficult this holiday season, but it’s to the benefit of manufacturers.

Both Nintendo and Sony hit record prices on the Tokyo Stock Exchange Thursday, fueled by the demand for their consoles, the Switch and PlayStation 5, respectively.

  • Nintendo shares jumped 6.6% Thursday, surpassing its highest level since 2007
  • Sony was worth more than $97 per share for the first time since 2001

Nintendo released the Switch in 2018 and has topped sales charts for 24 straight months, including in November when Sony and Microsoft debuted next-generation consoles. Sony’s more expensive PlayStation 5, however, generated the most revenue last month.

All three stocks are on the rise in 2020:

  • Nintendo — up 62% this year
  • Sony — up 40% this year
  • Microsoft — up 36% this year

Scarcity has been an issue for Sony and Microsoft since their new consoles hit the market. Consumers are buying up units as soon as they’re available, and online bots are targeting the products for scalpers as well.

Resellers are in turn charging up to $1,400 for the consoles, and scalpers made an estimated $35 million selling marked-up PlayStation 5 units at launch.

Walmart alone said it blocked over 20 million bot attempts to purchase a PlayStation 5, but that doesn’t appear to be enough to control the issue.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ballers in Philadelphia
exclusive

Backer of SlamBall, Ballers Armed With $150M for New Fund

The fund will offer sports and entertainment companies deals that don’t involve equity.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
[Subscription Customers Only] Jul 9, 2025; East Rutherford, New Jersey, USA; Real Madrid CF forward Kylian Mbappe (9) reacts after a semifinal match of the 2025 FIFA Club World Cup at MetLife Stadium.

CVC Builds Out Sports Division Amid Crowded PE Market

The firm’s sports portfolio is reportedly worth $13.6 billion.
The cover of the College Football 25 video game.
exclusive

Group That Facilitated NIL Deal for Football Video Game Now Says It’s..

EA offered $1,500 and no royalties; it also deleted an opt-out clause.

Featured Today

Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
patrick_mahomes

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

How HOKA is Reimagining the NIL Relationship

Fans can now follow their favorite golfers and experience every marquee moment at the Ryder Cup — thanks to innovation from T-Mobile.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.