• Loading stock data...
Thursday, June 19, 2025

Soccer Brings Billions of Tourist Dollars to the U.K.

Liverpool FC/Design: Alex Brooks

England’s North West region sees millions of visitors each year, and soccer is a huge reason why.

Home to the Premier League’s Manchester United, Manchester City, and Liverpool FC, 18% of the region’s tourists visited specifically for soccer-related purposes in 2019, compared to London’s 3%.

Overseas visitors who watched a soccer match spent a collective $1.9 billion in the United Kingdom in 2019.

  • That year, 1.5 million visits to the U.K. involved watching a live soccer game, with roughly 226,000 trips to Man U’s Old Trafford and 213,000 to Liverpool’s Anfield.
  • The National Football Museum in Manchester told Forbes that pre-pandemic about 50,000 of its visitors came from overseas each year.

The top eight stadiums accounted for 80% of overseas soccer stadium visits in England in 2019, and 70% of Americans who went overseas to watch a game said “atmosphere” was a main reason for their travels.

Despite significant financial losses during the pandemic, things are looking up for some Premier League clubs.

Man U, for example, saw revenue increase 15.3% year-over-year to $129.3 million in fiscal Q4 following a 140.4% jump in broadcast revenue to $54.9 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Premier League Embraces NFL-Style Flex Scheduling for 2025–26

The league warns of additional games “moving at relatively short notice.”

Liverpool Sets Transfer Fee Record With $157M Florian Wirtz Deal

The Premier League champion makes a record outlay for a German midfielder.
Rangers Football Club

49ers Venture Arm Buys 2nd Soccer Team With Rangers FC Deal

49ers Enterprises also owns Premier League club Leeds United.

Featured Today

Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.
June 6, 2025

Every College Wants a Flashy Basketball GM Hire Right Now

The role is more important than ever, and the definition is ever-evolving.
August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
June 6, 2025

Why the Goodyear Blimp Is at Every Major Sports Event

The airship wasn’t built to cover sports. Now it’s a regular presence.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
August 30, 2024

Premier League Transfer Spending Has Already Topped $2 Billion As Deadline Looms

Saudi Pro League teams haven’t yet matched their English counterparts.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.
John John Florence (USA) surfs in men’s round two competition during the Tokyo 2020 Olympic Summer Games at Tsurigasaki Surfing Beach.
July 29, 2024

Olympic Surfers Won’t Get Their Full Paris Moment

‘We’re kind of separate off on our own little thing over here.’