• Loading stock data...
Friday, August 29, 2025
The biggest names in sports media. All in one room. Get your ticket now!

Sneaker Resale Platform Goat Group Raises $100 Million

  • The new funding will be used to further efforts to add new apparel categories and entice brands to sell directly through the platform.
  • Analysts estimate the global sneaker resale market could be worth $30 billion by 2030.
Sneaker Resale Platform Goat Group Raises $100 Million
Bill Streicher-USA TODAY Sports

Online sneaker resale platform Goat Group has raised $100 million in Series E funding, it announced.

The new funding, which comes from D1 Capital Partners, will be used to further the company’s push into new apparel and product categories as well as to back efforts to get more brands to sell products directly on the platform. 

The deal takes the company to a $1.75 billion valuation, up from $550 million, a person familiar with the matter told The Wall Street Journal. Goat’s main competitor, Stock X, reached a $1 billion valuation last year. 

Goat Group, which was founded in 2015, had previously raised about $200 million from investors that included retailer Foot Locker — which dedicated $100 million to the company in early 2019 — as well as Accel, Index and Upfront Ventures. 

At the time of Foot Locker’s investment, the companies said it could eventually lead to Goat gaining an in-store presence and Foot Locker, a staple of brick-and-mortar malls, expanding its digital reach. 

Goat Group boasts 30 million members and 600,000 sellers overall, with 13 physical locations in the United States, Asia and Europe for authentication and distributions. The company’s platforms feature more than 350 brands across sneakers, apparel and accessories. 

“We witnessed the impressive success that catapulted GOAT to become a top player in the sneaker space and were drawn to their disciplined operational approach and differentiated value proposition,” D1 Capital Partners founder Dan Sunheim said in a release.

“As GOAT continues to grow its core business and expand into new categories, it is rapidly emerging as one of the best positioned next generation global e-commerce platforms. We have confidence in GOAT’s exceptional leadership team to execute on their clear and bold vision.”

In 2019, financial services firm Cowen estimated the total global sneaker market to be worth $100 billion, with the resale market accounting for $6 billion. In the U.S., the market for new sneakers was worth $21 billion, while the resale market was worth $2 billion. 

That global sneaker resale market could reach $30 billion by 2030, Cowen analysts said in July. Analyst John Kernan told Yahoo Finance that the COVID-19 pandemic has accelerated the rise of the resale market. 

“I think the sneakerheads got more involved as COVID-19 picked up,” he said. “There are new customers out there. They’re acquiring new consumers. They’ve never done this before either. So I don’t think it’s a fad. I think when you’re talking to price points that these things are going for this, isn’t a fad. Fads are cheap fashion-driven or trend-driven things. Fads aren’t $500 items.” 

Online apparel sales have skyrocketed, generally, during the pandemic. 

On Sept. 22, sneaker and sportswear giant Nike reported an 82% year-over-year increase in online sales during the first quarter of its 2021 fiscal year. The company announced a new strategy it is calling “Consumer Direct Acceleration” in July, to continue its push to sell more products directly to customers through its website and digital platforms. 

In August, retailer Dick’s Sporting Goods reported a 194% increase in online sales year-over-year during its second quarter, and Adidas reported a 93% increase in e-commerce sales year-over-year during its second quarter. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Cooper Lutkenhaus

Running Prodigy Ditches High School and College for Nike at 16

Cooper Lutkenhaus is a contender at next month’s track world championships.
Puma headquarters in Herzogenaurach, Germany

Puma Up for Grabs As Largest Shareholder Considers Exit

Reports say the company could be up for sale. Experts aren’t surprised.

More Than Jerseys: Tennessee-Adidas Deal Brings in NIL Money

The Volunteers are switching from being a Nike school.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With..

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.

Featured Today

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
June 25, 2025

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”
Jun 15, 2025; Oakmont, Pennsylvania, USA; JJ Spaun putts on the 18th green to win during the final round of the U.S. Open golf tournament.
June 16, 2025

‘Pandemonium’: Putter Maker Sees Sales Surge After JJ Spaun’s U.S. Open Win

The company behind Spaun’s putter is already in talks with his people.