• Loading stock data...
Friday, April 18, 2025

Sixth Street CEO Promises Historic Investment in NWSL’s Bay FC

  • Alan Waxman says Sixth Street will provide Bay FC with more capital “than probably any women’s professional sports team in the world.”
  • The investment firm committed $125 million to buy the NWSL expansion club in April.
Sixth Street committed $125 million to buy the NWSL expansion club in April.
Darren Yamashita-USA TODAY Sports

Sixth Street, a global investment firm with about $65 billion in assets, will commit more capital to NWSL expansion club Bay FC “than probably any women’s professional sports team in the world,” said the firm’s CEO Alan Waxman. 

“We’re building this team to set the standard of what a women’s sports franchise should be,” Waxman told Meg Linehan of The Athletic. “We will commit more resources and capital to the sporting side of things and the business side of things than probably any women’s professional sports team in the world. That’s how we’re looking at it.”

Waxman’s Sixth Street Partners committed $125 million to buy Bay FC earlier this year, including $53 million spent on an expansion fee. The club will begin play in 2024, growing the NWSL to 14 teams alongside fellow new expansion club Utah Royals.

Sixth Street’s deal in April to buy Bay FC made it the first institutional investor to become the majority owner of a professional U.S. sports franchise. Four former USWNT players—Brandi Chastain, Leslie Osborne, Danielle Slaton, and Aly Wagner—partnered with Sixth Street to become founding board members of Bay FC.

Sixth Street has also made investments worth hundreds of millions in the NBA’s San Antonio Spurs as well as Spanish soccer giants FC Barcelona and Real Madrid.

Other NWSL club owners have recently emphasized their commitment to growing the league, including Washington Spirit owner Michele Kang, who envisions a global network of women’s soccer following her May acquisition of French club Olympique Lyonnais Féminin.

“The legacy of the underinvestment in women’s sports is not just the sexism—which is there—it is gross business incompetence. And that is the part this new generation of owners has exposed,” said Alexis Ohanian, the venture capitalist, and owner of NWSL club Angel City FC.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Soccer balls

New US Women’s Soccer League Says It Has Millions in Funding Lined..

It aims to bridge a “critical player development gap” in women’s soccer.
Kim Ng

Kim Ng Is Trying to Crack Pro Softball’s Toughest Problem

Ng’s new task is translating the popularity of college softball to pros.
Bondi

Trump DOJ Sues Maine in Fight Over Trans Athletes

Maine refuses to comply with Trump’s executive order banning transgender athletes.

Featured Today

Masters

Why The Masters Quietly Cracked Down on Ticket Resellers

Insiders expect big changes are coming to ticketing at Augusta National.
exclusive
April 16, 2025

Inside Nico Iamaleava’s Ugly Breakup With Tennessee

Iamaleava’s representatives claim to FOS he didn’t push for more NIL money.
Jul 29, 2024; Villeneuve-d'Ascq, France; France center Dominique Malonga (14) and guard Marine Johannes (23) celebrate after defeating Canada during the Paris 2024 Olympic Summer Games at Stade Pierre-Mauroy
April 13, 2025

‘Has to Change’: The WNBA’s International Player Problem

As more global stars arrive, the “prioritization” rule is causing tension.
Yamine Lamal Barcelona
April 12, 2025

Lamine Yamal: The Pressure and Price of Barcelona’s Young Prodigy

Lamine Yamal is a teenage superstar. Can Barcelona afford him?

High-Priced Suns Have a Frustrated Owner, Few Good Options

Phoenix missed the playoffs with an NBA-high $210 million payroll.
April 16, 2025

Leafs vs. Senators: Old Guard Meets New Money in Battle of Ontario

The Maple Leafs-Senators clash has many David-and-Goliath themes.
Monte McNair
April 17, 2025

Flailing Kings Fire GM After Losing Play-In

Monte McNair helped the team end a 16-year playoff drought. 
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
Apr 9, 2025; Phoenix, Arizona, USA; Phoenix Suns guard Bradley Beal (3) dribbles the ball against the Oklahoma City Thunder during the first half at Footprint Center.
April 10, 2025

Suns Will Miss the Playoffs Despite Having NBA’s Highest Payroll

The team’s luxury tax bill exceeds other teams’ full salaries.
April 9, 2025

Man City Blinks: Fan Pressure Halts Ticket Increases in Rare Move

The powerful club will not raise ticket prices next season.
Bueckers
exclusive
April 8, 2025

Wings’ Grip on Drafting Paige Bueckers Remains Strong a Week Out 

Team executives decried a “false narrative” around the franchise.
Apr 6, 2025; Denver, Colorado, USA; Denver Nuggets head coach Michael Malone during the second quarter against the Indiana Pacers at Ball Arena.
April 8, 2025

Nuggets Fire Head Coach in Stunner Right Before Playoffs

Malone was with the Nuggets when they won the NBA title in 2023.