• Loading stock data...
Thursday, October 23, 2025

Sinclair to Rebrand Fox Sports RSNs Under Bally’s Corp. Deal

  • Bally’s will pay a reported $85 million over 10 years for naming rights.
  • The operator also acquired online sports betting software company Bet.Works.
Noah K. Murray-USA TODAY NETWORK

Over a year after purchasing the 21 Fox Sports regional sports networks, Sinclair Broadcast Group has a deal with casino operator Bally’s Corp. to rename them Bally Sports. The agreement is still subject to the approval of MLB, the NBA and NHL. 

Bally’s will reportedly pay Sinclair $85 million over 10 years for the naming rights, but the deal is not exclusive; the broadcaster can still sell ads and partner with other betting operators.

Bally’s brand will be promoted across Sinclair’s 190 broadcast TV stations as well as the Tennis Channel and its sports streaming platform Stadium. 

Sinclair will also get a 15% stake in Bally’s and have the rights to pick up another 15% if certain performance targets are met, as well as a percentage of the operator’s interactive marketing spend. 

The long-term plan is for viewers to be able to bet on games through an online Bally’s tool directly from their TVs. Bally’s is also buying sports betting software company Bet.Works for $125 million, according to Bloomberg.

“This arrangement represents an opportunity to revolutionize the U.S. sports betting, gaming and media industries,” Bally Chairman Soo Kim said in a statement.

“Sinclair, with its broad holdings of stations, channels and RSNs, provides immediate, national brand recognition that will support the development of Bally’s player database for both our traditional casinos as well as our future online offerings, and ultimately deliver significant shareholder value. We look forward to integrating our first-in-class, omni-channel sports betting and iGaming offerings with Sinclair’s expansive broadcast network to create a more engaging and tailored experience for sports fans, positioning Bally’s to become one of the top U.S. sports betting and iGaming operators.”

Sinclair bought the Fox Sports RSNs, as well as the Marquee Network and YES Network, in August 2019 for $9.6 billion, but wrote down their value to $4.23 billion earlier this month. Walt Disney was required to sell the networks to clear its acquisition of 21st Century Fox.

Since the end of the 2020 MLB, NBA and NHL seasons, the RSNs have been dropped by Dish Networks, Hulu and YouTube TV.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 20, 2025; Toronto, Ontario, CAN; Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27) celebrates after defeating the Seattle Mariners in game seven of the ALCS round for the 2025 MLB playoffs at Rogers Centre.

Blue Jays Game 7 Clincher Draws Record TV Audience

LCS viewership rises, with historic totals posted in Canada and Japan.
draftkings
exclusive

DraftKings Is Paying Up to $250M for Prediction-Market Railbird

The deal was announced Tuesday, but financials weren’t disclosed.
Sports are shown on TVs behind a bar as guests enjoy the grand opening of DraftKings Sports & Social in Ohio.

DraftKings Buys Prediction-Markets Platform but No Sports Just Yet

Front Office Sports reported DraftKings was in talks to buy Railbird in August.

The AWS Outage Wreaked Havoc in Sports

Ticketmaster, FanDuel, DraftKings, and Strava all had problems.

Featured Today

Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.

YouTube Stars Help Bring Back Golf Channel’s ‘Big Break’

The show will return in 2026 after an 11-year hiatus.
Netflix
October 21, 2025

Netflix Staying on the Sidelines As TNT Sports Parent Seeks Buyer

The streaming giant shows little interest in acquisition possibilities.
Candace Parker
October 22, 2025

Candace Parker Wants NFL-Style Coverage From NBA Media

Amazon will stream its first NBA doubleheader Friday.
Sponsored

Michelle Wie West: Women’s Sports Doesn’t Need Charity

The LPGA legend on redefining women’s sports and the future of golf.
Apr 11, 2025; Dallas, Texas, USA; A view of an NBA basketball and backyard and NBA logo before the game between the Dallas Mavericks and the Toronto Raptors at the American Airlines Center.
October 17, 2025

NBA Tries to Solve Fragmentation Issue It Helped Create

A new “Tap to Watch” feature will direct fans to live games.
Mar 12, 2025; Denver, Colorado, USA; General view of ESPN broadcast camera during a game between the Minnesota Timberwolves and Denver Nuggets at Ball Arena.
October 16, 2025

ESPN’s New NBA Segment Resists Hot Takes

LeBron James tweeted in favor of the new segment.
Aug 30, 2025; Columbus, Ohio, USA; Ohio State Buckeyes wide receiver Brandon Inniss (1) attempts to make a catch over Texas Longhorns defensive back Graceson Littleton (29) in the first half at Ohio Stadium.
October 16, 2025

SEC Games Help ABC Dominate College Football Ratings at Midseason

Texas–Ohio State on Fox remains the most-watched game of the season.
Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces center A'ja Wilson (22) celebrates with teammates after game four of the 2025 WNBA Finals at Mortgage Matchup Center.
October 14, 2025

WNBA Finals Draws 1.5M Viewers, Second-Highest Series on ESPN

The four-game series averaged 1.5 million viewers.