• Loading stock data...
Monday, July 14, 2025

Simone Biles Vaults Into History

  • Biles, who has a reported net worth of $6 million, is also making moves in the world of business.
  • Biles landed a Yurchenko double pike — a move no other female gymnast has ever even attempted in competition.
Robert Goddin-USA TODAY Sports

Simone Biles made history last weekend. In her first competition in 18 months, the 24-year-old landed a Yurchenko double pike — a move no other female gymnast has ever even attempted in competition.

A video went viral shortly after, with Biles herself tweeting, “I’m sorry but I can’t believe I completed a double pike on vault.” 

Biles, who has a reported net worth of $6 million, is also making moves in business.

In April, the gymnast left Nike to form a new partnership with Gap-owned Athleta. Biles signed with Nike in 2015, though she only made small appearances for the activewear giant.

“I feel like it wasn’t just about my achievements, it’s what I stood for,” she said about Athleta. “I feel like they also support me, not just as an athlete, but as an individual outside of the gym and the change that I want to create.”

  • Since going pro in 2015, the winner of 30 Olympic and World Championship medals has been sponsored by Visa, Kellogg’s, Beats By Dr. Dre, and Hershey, among others.
  • She released a signature product line of equipment and mats with Spieth America, as well as an autobiography in 2016. 

“Simone Biles represents the quintessential American dream, and that’s what makes her such a powerful brand ambassador,” Nelson Freitas, chief strategy officer at Wunderman New York, told Digiday.

Biles is set to appear in the Tokyo Olympics, which kick off July 23.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Faith Kipyegon

Nike’s Sub-4:00 Stunt Falls Short With Fastest Women’s Mile Ever

Male pacers and cutting-edge tech helped Kipyegon shave off one second.

Featured Today

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
exclusive

Cal Raleigh’s $11M Season a Steal As He Slugs His Way Into..

The Mariners star considers himself an everyday guy, while his play isn’t.
Aliyah Boston
July 14, 2025

Aliyah Boston Is Latest WNBA Player to Invest in NWSL Team

Boston joins a select group that includes Sabrina Ionescu.
Phillies
July 14, 2025

Replacements Have MLB at Whopping 80 All-Stars

Players have criticized the replacement process as a popularity contest. 
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Boxing: Taylor vs Serrano 3
July 12, 2025

Katie Taylor’s Sweep Produces Largest Women’s Boxing Gate Ever

Taylor–Serrano III brought in record cash.
July 12, 2025

Misiorowski’s Path From Anonymous to MLB All-Star In 5 Games

The Brewers flamethrower has just five games of major-league experience.
NFL
July 11, 2025

30 NFL Second-Rounders Still Unsigned With Camps Set to Open

Saturday is the earliest rookie report date for training camp.
July 11, 2025

Najee Harris Contract Situation Unclear Following Fireworks Injury

The running back signed a one-year, $5.25 million contract with the Chargers in March.