Just over 10 years since Barstool Sports started as a small paper that was passed out to commuters at public transport stations in Boston, the brand has become one of the most popular sports media companies in the country.
How has the brand been able to find a way to integrate brand partners into their content without alienating their ardent fan base? What is Erika Nardini most excited about when it comes to the future?
In a Front Office Sports exclusive, Adam White catches up with Nardini after her keynote speech at IEG 2018 to see how the brand is building for the future, what she is most looking forward to, and how they plan to continue to disrupt the sports and entertainment space.
![Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.](https://frontofficesports.com/wp-content/uploads/2025/02/USATSI_25429594_168416385_lowres-e1739674194139.jpg?quality=100&w=1024)
