• Loading stock data...
Monday, March 31, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Serena Williams Expands Business Portfolio, Joins Consello Group

  • The tennis legend is now a senior advisor at Consello Group, a financial services firm.
  • Both NFL legend Tom Brady and former NBA star Pau Gasol are also part of Consello Group.
Williams is joining Consello Group alongside Tom Brady and Pau Gasol.
Geoff Burke-USA TODAY Sports

Tennis legend Serena Williams has joined the business advisory firm Consello Group as a senior advisor. She is the third retired star athlete to join the Consello Group after former NFL star Tom Brady and former NBA star Pau Gasol joined the firm last year.

Williams retired from tennis last year to focus on motherhood and her business pursuits, including her ownership stake in NWSL club Angel City and the NFL’s Miami Dolphins. 

The 23-time Grand Slam champion has a Forbes estimated net worth of $220 million. Her Serena Ventures private equity firm has invested in over 60 startups, including the at-home AI fitness company Tonal and the kid-focused social media app Zigazoo

Consello Group works with its clients in the banking industry to provide financial services related to M&A advisory, investment banking, digital assets, and business development. Declan Kelly, former CEO of the PR and consulting firm Teneo, founded the Consello Group in  2022 before adding Brady as a partner and Gasol to its advisory board. 

“[Consello] is excited and honored to have Serena join our team and we know she will bring significant value to our clients on both the financial advisory side, as well as our private equity portfolio companies,” Consello Group partner Mindy Grossman said in a statement.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

NFL Considers Backers for Pro Flag Football Leagues Ahead of LA28

The 2028 Olympics in Los Angeles are seen as a likely watershed event.

NFL Enlists Caitlin Clark to Help Shape Flag Football’s Future

The NFL looks to tap further into the growth around women’s sports.
Mar 20, 2025; Providence, RI, USA; Arkansas Razorbacks forward Karter Knox (11) controls the ball against Kansas Jayhawks during the first half at Amica Mutual Pavilion.

Men’s March Madness Sets Opening-Day Viewership Record

CBS Sports and TNT Sports scored big with Arkansas–Kansas.

Callaway’s LIV Deal Shows How Much Golf Has Shifted

The company has signed a first-of-its-kind club contract.

Featured Today

Brehanna Daniels

NASCAR Pit Crew Member Brehanna Daniels Didn’t Know She’d Be a Trailblazer

The first Black female tire changer didn’t know she’d be a trailblazer.
Columbia, SC - February 16, 2025 - Colonial Life Arena: Rebecca Lobo and Ryan Ruocco during a regular season game.
March 30, 2025

Inside Ryan Ruocco’s Rapid Rise to ESPN’s Top Voice of Women’s Hoops

The top voice became “quickly addicted” to calling the women’s game.
Mar 27, 2025; Newark, NJ, USA; Alabama Crimson Tide guard Chris Youngblood (8) and the Alabama Crimson Tide bench celebrate during the second half against the Brigham Young Cougars during an East Regional semifinal of the 2025 NCAA tournament at Prudential Center.
March 29, 2025

How Alabama Became College Basketball’s Newest Juggernaut

The Crimson Tide have found success rivaling their historic football program.
Kendall Coyne Schofield
March 25, 2025

Kendall Coyne Schofield Wants More for the Next Wave of Mom-Athletes

The Walter Cup–winning Frost captain says small changes mean “everything.”

WNBA Draft: Tourney Stars Face Tough Choices Amid CBA Uncertainty

Flau’Jae Johnson and Olivia Miles are still undecided.
March 21, 2025

Tennis Turmoil: Grand Slams Reject Tours’ Proposal Amid Pay Dispute

The Grand Slams wish to create a “premium tour.”
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
March 21, 2025

Blue Jays CEO Says Guerrero Not Ohtani, but Confident He’ll Sign

Blue Jays CEO Mark Shapiro is optimistic about keeping the superstar.
March 19, 2025

A March Madness Ratings Resurgence May Depend on Cooper Flagg

Cooper Flagg is the projected No. 1 pick in the 2025 NBA draft.
March 19, 2025

Pentagon Deletes, Then Restores Jackie Robinson Page Amid DEI Purge

A government spokesperson cited DEI before the page was restored.
Apr 14, 2024; Augusta, Georgia, USA; 2023 Masters champion Jon Rahm places the green jacket on 2024 Masters champion Scottie Scheffler during the green jacket ceremony following the final round of the Masters Tournament.
March 19, 2025

Scottie Scheffler Blames LIV for Golf’s Ongoing Schism: ‘Go Ask Those Guys’

The defending Masters champion misses competing with top LIV players.