Golf Boom Continues

    • Bill Murray’s golf apparel brand sales grew 150% year-over-year in September.
    • This article was first published in the FOS Daily Newsletter. Subscribe here.

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September saw a 25.5% increase in the amount of golf rounds played year-over-year, a jump of about 12 million. It’s the fifth straight month that rounds played surpassed last year’s totals.

Golf merchandise sales increased 42% year-over-year in the third quarter, surpassing $1 billion. It’s the second-most in a quarter, behind 2008’s Q2 which totaled $1.013 billion.

Among the beneficiaries: Bill Murray. The actor’s golf apparel brand William Murray grew sales 150% compared to last September. William Murray has grown 70% year-over-year the past two years.

2020 Golf Data

  • Rounds played through September are up 8.7% year-over-year.
  • $331 million in August golf equipment sales was a record for that month.
  • Q3 golf equipment sales were 18% higher than the previous quarterly record of $852 million in 2007.